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1 February 2023

Emma Gosling joins Primitives

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Format specialist Gosling, who has spent 7 years at ITV-Studios-owned distributor Magnify Media, will focus on marketing, PR and growing Primitives' third-party format slate.

Belgium-based Primitives, international distributor of formats 'The Mole', 99 To Beat and 'Hotel Romantiek' is hiring Emma Gosling from 1st February. Format specialist Gosling, who has spent 7 years at ITV-Studios-owned distributor Magnify Media, wil focus on marketing, PR and growing Primitives' third-party format slate. She will report to Director of Sales & Acquisitions Simone de Pruyssenaere.

Simone de Pruyssenaere: "I am very pleased that Emma is joining Primitives. She is a brilliant media professional with a deep understanding of our business. With her extensive netwerk and experience, I am convinced she will be a great addition to our team and help us grow our business". 

Emma Gosling: "I'm thrilled to be joining the Primitives team and I'm looking forward to build a carefully-curated format slate in addition to the highly engaging formats that Primitives already distribute well. I've had the pleasure of working with the brilliant Simone before and I'm excited to begin this next chapter."

27 March 2025

TVI orders Portuguese adaptation of The Ultimate Celebrity Car Park Showdown

13 February 2025

Record TV Brazil Orders First Latin American Adaptation of Global Hit Format 99 To Beat

12 February 2025

Strong Launch for 99 To Beat in Italy


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