The Smartest Person in the World on NPO1 is nothing short of a ratings phenomenon, consistently dominating viewership again in its 22nd season.
The first episode saw a record-breaking start for the series in Holland with 2.3 million viewers and a remarkable 44.8% market share (6+, live+vosdal). It secured the #1 spot in both the slot and the evening, with a staggering 36.7% market share in the commercial 25-54 demographic.
Since then, the program has maintained an impressive streak of success during its daily prime-time slot at 8:30pm. It has consistently held the #1 position in viewership for every episode, with an average of 2 million viewers and market share of 41% (6+, live +7), showcasing its status as a true ratings powerhouse!
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