• Home

  • About Us

  • News

  • Contact

  • Login / Register

  • Formats

  • All
  • Scripted
  • Factual
  • Game Show
  • Factual Entertainment
  • Entertainment
  • Adventure Reality
  • Adventure Reality Competition
  • Dating
Primitives
Login / Register
MENU LOGIN / REGISTER

Login

Login

Forgotten your password?

Don't have a login?

Register Here

5 December 2024

RAI Commissions Italian Adaptation of Hit Format 99 To Beat

99 to Beat copy_960x540
Italian broadcaster RAI has announced its commission of 99 To Beat, the popular Belgian game show format, for a local adaptation.

The local version, titled 99 da battere, will air on RAI2 as a six-part series starting January 2025. The show is being produced by Endemol Shine Italy.

99 To Beat, an original format created by VRT and De Chinezen, has been an international success since its debut on VRT in 2018. The show has been adapted in 10 countries, with multiple series airing in Germany (Sat.1) and the Netherlands (SBS). Additional adaptations are set to launch in the UK (ITV) and France (M6) in 2025. 

The format’s unique concept—anyone can win as long as they don’t come last—has captured audiences worldwide. Contestants of all ages compete in 99 exciting games for a chance to win the jackpot.

Simone de Pruyssenaere, Director of Sales & Acquisitions at Primitives, said:
"We are thrilled to bring 99 To Beat to the Italian audience with EndemolShine Italy as our production partner. This collaboration continues the format’s incredible international journey and success."

 

12 May 2025

PRIMITIVES LICENSES 99 TO BEAT TO FOX

27 March 2025

TVI orders Portuguese adaptation of The Ultimate Celebrity Car Park Showdown

13 February 2025

Record TV Brazil Orders First Latin American Adaptation of Global Hit Format 99 To Beat


© Primitives. Privacy Policy | Cookies | Site by: Bionic Media

We use Cookies to offer you the best web site experience

Certain functional cookies are strictly necessary and cannot be disabled, others can be disabled according to preference. To continue using this website please confirm that you accept our use of Cookies.
Cookie InformationPrivacy Policy

Accept