The New Flemish Primitives expands and announces new Head of Sales

Belgian distribution company The New Flemish Primitives is pleased to announce the appointment of Siobhan Herriott to Head of Sales. As of June 1, this newly created role will report to General Manager Steven Allcock and be based out of London and Brussels. Siobhan will primarily be responsible for the formats catalogue including top hit formats “The Mole” and “Eternal Glory” and  newly launched “The House”  and “Like an Animal”.  While consolidating the relationships with existing partners, Siobhan will focus on growth in new markets such as Eastern Europe at the upcoming Natpe Budapest.

Siobhan joins from Banijay International where she worked for four years as sales manager placing formats into the Eastern European, Turkish and Benelux markets. Prior to Banijay, Siobhan worked at Zodiak and DRG owned Zeal Entertainment.

Siobhan Herriott says: “TNFP makes things simple. As an independent distributor owned by producers and representing major broadcasters and production companies in Belgium, we have a well-tested catalogue of strong formats, new factual documentaries and exciting drama. Also we have complete freedom in how we work, connecting the right partners with the right content.”

TNFP General Manager Steven Allcock: “I am excited about the hiring of Siobhan who has an impressive track record at one of the main worldwide distributors.  Siobhan will play an important role in the expansion of TNFP, both in terms of catalogue and territories.”