Belgian Format The Smartest Person In The World is now the most watched programme on Dutch Public Broadcaster, NPO2, since the re-profiling of the public broadcaster 15 years ago.

The season finale of the 17th season aired on Friday 22nd January to 3.3 million viewers/37% share. The 17th season is now the most watched season in its history, for the first time passing the 3 million mark. 

The most viewed alternative for De Slimste Mens (local title) was The Voice of Holland with 2.1 million viewers (28 percent) on RTL 4.

The Smartest Person in the World has been commissioned for a further 2 seasons in Netherlands, produced by SkyHigh TV.  Season 19 will commence in Belgium on Vier (SBS Belgium) in October 2021. The format rights have also recently been placed with Vincent TV in Sweden.

The daily quiz format, Smartest Person in the World, sees three celebriities competing each day in multiple rounds of general knowledge questions to discover who is the Smartest of the day.The most successful candidates across the series play a final week, and ultimately, one will earn the right to call themselves the Smartest Person in the World for one whole year.