Primitives goes Dutch for MIPTV

Leading Independent Belgian distributor, The New Flemish Primitives, today revealed a rebrand to Primitives. Established in 2011 by Flanders’ 3 largest production houses, Primitives have now taken the step to expand their footprint into the Netherlands and will continue as the home of Dutch-speaking content. Primitives also announce representation of three Dutch production houses for MIPTV  - Witte Geit, SteppingStone and Wise Monkeys.

Siobhan Crawford, General Manager, says: “these are complimentary markets with huge creative influence worldwide, it was about time Primitives extended its reach and we are beyond thrilled to work with brilliant creatives”.

With this rebrand comes news Primitives have further expanded the sales team - Charo Penedo joins from Cineflix and will be responsible for Southern Europe and Latin America in her role as VP of Sales. Penedo is an industry veteran with 17 years’ experience at companies including Cineflix, Discovery and Optomen. Penedo will be based out of Madrid and Lisbon and will be with the team at MIPTV.