2019-11-19

PRIMITIVES EXPAND THEIR FOOTPRINT WITH THE BATTLE

Primitives’ MIPCOM 2019 launch, The Battle, has premiered on Vier (SBS Belgium) in Belgium doubling the slot average and winning the slot. On Saturday 16th November 595000 viewers tuned in to watch the latest Benelux co-production.  The adrenaline based celebrity competition series was a co-production by DEDSIT for SBS Belgium and RTL4 Netherlands and sees celebrities challenged to learn new skills from various categories in a country versus country competition.  Following a successful MIPCOM, Primitives announce sales of The Battle into Argentina and Brazil – which sees the expansion of the Primitives footprint into Latin America for the first time. Primitives will be present in MIPCancun this week in an effort to raise awareness in the market.  During MIPCOM The Battle was placed into Spain and Portugal by VP of Sales, Charo Penedo.