HUGE RATINGS FOR DOWN THE ROAD IN BELGIUM
A new series of the award-winning format ’Down the Road’ kicked off with huge ratings yesterday. The fifth series aired on Monday 30th August at 8.30pm at pubcaster EEN and scored a massive share of 39% share in demo 18-54 and 976.128 viewers (live+vosdal).
The Belgian format, created by Roses are Blue, has been a smashing hit since its launch in 2018. The previous season finale scored more than 1.5 million viewers.
In the factual entertainment format, we follow six young adults with down syndrome who embark on a journey of a lifetime. During their trip they face extraordinary challenges, find independence, love, and experience life without limits.
A second series is currently in production for The Netherlands (SBS) and a German version is set to tx on SWR this Fall. Poland (TTV/Discovery) has aired three series since 2019 and Romania (TVR) has aired a local version of the format as well.
Says Simone de Pruyssenaere, director of sales & acquisitions at Primitives: “It’s not a secret why the viewers love this heartwarming program, as the cast and their stories are authentic and relatable. This also reflects in the massive amount of positive feedback on social media after yesterday’s episode. ‘Down the Road’ is a special gem in our catalogue and I’m convinced it will have a long-lasting success”.