Celebrity parenting for one night
The premiere of the newest format on Vier (SBS Belgium) saw a live audience of 289k/20.4% share in the commercial demo (18-54) on Thursday 3rd September in the prime slot (8.40pm), highest performing programme of the night for the second largest commercial broadcaster in Flanders.
Produced by Woestijnvis, in Celebrity Parenting For One Night 2 teams of celebrities are each assigned custody of one child between 6 and 9 years old. Together they embark on a quest for the ideal parenting experience! Celebrities will share their embarrassing anecdotes and photographs from their childhood, educational dilemmas will be solved, varying styles of parenting worldwide discussed and all whilst earning points so our winning children can decide if they want to win their bodyweight in chocolate or a more parent approved prize!