‘99 TO BEAT’ LANDS IN NORWAY

Hit format ’99 To Beat’ is picked up by Norwegian broadcaster Warner Bros Discovery to be launched this Spring. The Norwegian version, with the local title ‘Sistemann Ut’, will be a celebrity version of the popular game show. The 10x44’ series is produced by Nexiko, who also produced the Swedish series of the format that launched on Discovery Sweden last Fall.
 
Norway is the 7th territory to produce a local series of the Belgian format, after The Netherlands (8 series - SBS), Germany (2 series - Sat1), Poland (3 series - TTV/Discovery), Sweden (1 series - Discovery) and Belgium (5 series - VRT). Broadcaster Canal Vie in Vietnam will have their first series to tx later this year and new series are in production in Belgium, Netherlands, Germany and Poland.  Primitives has also teamed up with local production companies who picked up the rights in various countries, amongst the UK, Australia, Spain and Italy.  
 
Says Director of Sales & Acquisitions Simone de Pruyssenaere: “We are thrilled that Warner Bros Discovery will bring ‘99 To Beat’ to the Norwegian audience. The simple premise and the exciting games are a recipe for success, which is reflected in the international track-record that continues to grow. I’m convinced that the talented teams at Warner Bros Discovery and Nexiko will produce a highly entertaining series”.