Belgium's number one programme in 2011 and VIER's number one programme in 2012,2013,2014 and 2015. A unique celebrity prime time quiz-event stripped daily over 5-6 weeks that has broken ratings records season after season in Belgium, and is an unprecedented ratings hit for NPO2in the Netherlands with seven series to date, each one breaking the record set by the previous series, and a clear number one for the channel.
Each day, three celeb contestants do battle over a series of rounds to discover who is the Smartest of the day. Strategy is the key to success, as questions are wide ranging, and time is always of the essence. The contestants may be asked to list as many sauces to put on chips as possible, or to tell what they know about persons or events in history. At the end of play, the daily winner watches his two opponents battle it out to join him in the next day's heat. The most successful candidates across the series play a final week, and ultimately, only one will earn the right to call themselves the Smartest Person in the World for one whole year.
Up to 2 million viewers and 80% share in prime time in Belgium!
2012, 2013, 2014, 2015 - prime time hit and outright slot winner in the Netherlands! every series so far has dominated the schedule as the number one programme in prime time on NPO2, as well as consistently featuring in the top 5 programmes across all networks.
Current licence in Holland.